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Research papers

Comments

The following will be a series of comments concerning the relationship between our clients and us, the Research Institutes rather than a fully structured paper. The comments I will be making relevant to the situation in France but I have the feeling...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Claude Nicolay
June 15, 1973
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Citation

Nicolay, C. (1973a, June 15). Comments. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/comments


Research papers

Positioning

This paper describes a methodology : "creative motivation research" in which a group of consumers using non-verbal techniques in a prospective and goal-oriented setting are led to express their motivations, desires and fears concerning a product...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Author: Udolpho van de Sandt
June 15, 1973
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Citation

van de Sandt, U. (1973a, June 15). Positioning. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/positioning


Research reports

Report on qualitative research on 'Oncle Edouard'

A campaign for advertising After Eight Mints hasbeen developed in France for french television.The style is similar to the past advertising stylefor After Eight in the U.K. i.e. a dinner tablesetting. The objectives of the research reporthere were to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 14, 1973
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Citation

, C. (1973a, June 14). Report on qualitative research on 'Oncle Edouard'. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-oncle-edouard-


Research papers

Acceptance of a new product relies upon communication. As an example: Introducing of disposables in French hospitals

The purpose of this paper is to show the lesson a manufacturer of disposables can learn from a study and how he used its results in a concrete way to communicate with the decision makers in order to promote his products. This shall be the object of...

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields
Authors: Louis Tuvee, Jean Bigant
June 1, 1973
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Citation

Tuvee and Bigant (1973a, June 01). Acceptance of a new product relies upon communication. As an example: Introducing of disposables in French hospitals. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/acceptance-of-a-new-product-relies-upon-communication-as-an-example-introducing-of-disposables-in-french-hospitals


Research papers

Survey on the problems of transferring a brand from one Western European country to another

The common market is - despite all difficulties - a successful arrangement for the economic unification of Europe. Efforts to unify the supply of consumer goods to the European market, without riding roughshod over regional and national specialities,...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. Stolte
September 1, 1972
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Citation

Stolte, J. (1972a, September 01). Survey on the problems of transferring a brand from one Western European country to another. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/survey-on-the-problems-of-transferring-a-brand-from-one-western-european-country-to-another


Research papers

1971 present state of marketing in French firms (French)

Effective integration of techniques, marketing consultant's responsibility, firms' expectations in coming years: this evaluation is the outcome of a survey carried out in 1971 by GMV among a hundred or so French firms of varying sizes and activities.

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. Giroire
September 1, 1972
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Citation

Giroire, J. (1972a, September 01). 1971 present state of marketing in French firms (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/bilan-1971-du-marketing-dans-les-entreprises-francaises


Research papers

The machines to sell progress faster than the machines to produce

Between 1960 and 1972, the retail trade in France has recorded a drastic evolution: the small retail trades have been disappearing at a speed of 5000 per year, replaced at first by supermarkets and later by hypermarkets. How will this evolution be...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: C. Waret, M. Ungureanu
September 1, 1972
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Citation

Waret and Ungureanu (1972a, September 01). The machines to sell progress faster than the machines to produce. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-machines-to-sell-progress-faster-than-the-machines-to-produce


Research papers

Survey on the problems of transferring a brand from one Western European country to another (German)

The common market is - despite all difficulties - a successful arrangement for the economic unification of Europe. Efforts to unify the supply of consumer goods to the European market, without riding roughshod over regional and national specialities,...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. Stolte
September 1, 1972
×

Citation

Stolte, J. (1972a, September 01). Survey on the problems of transferring a brand from one Western European country to another (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/survey-on-the-problems-of-transferring-a-brand-from-one-western-european-country-to-another-german-


Research papers

The machines to sell progress faster than the machines to produce(French)

Between 1960 and 1972, the retail trade in France has recorded a drastic evolution: the small retail trades have been disappearing at a speed of 5000 per year, replaced at first by supermarkets and later by hypermarkets. How will this evolution be...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: C. Waret, M. Ungureanu
September 1, 1972
×

Citation

Waret and Ungureanu (1972a, September 01). The machines to sell progress faster than the machines to produce(French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-machines-to-sell-progress-faster-than-the-machines-to-produce-french-